Release Updates on Cleot: Marketing Attribution for Salesforce

Spring 2026 Release: New Dashboard and 3x Faster Attribution

Wed, 01 Apr 2026 00:00:00 +0000

This one’s worth the update. Spring 2026 brings a new attribution dashboard, smarter campaign exclusions, and calculations that run roughly 3x faster. The spreadsheet never stood a chance.

New attribution dashboard

One screen. All your models. Every dollar accounted for. The redesigned dashboard gives you a single view of attributed revenue across all active models. Filter by date range, campaign type, or model to see exactly where your pipeline comes from. It’s the view your CMO has been asking for in every pipeline review.

Winter 2026: Campaign Exclusions and Smarter Backfill

Tue, 10 Feb 2026 00:00:00 +0000

A quieter release, but a useful one. Winter 2026 adds campaign exclusion rules, reworks the historical backfill engine, and fixes a handful of edge cases that only showed up if you had enough data to find them.

Campaign exclusion rules

You can now exclude specific campaign types from attribution calculations. Running internal test campaigns or employee events that kept showing up in your pipeline reports? Mark them as excluded and they vanish from attribution without deleting any data. The spreadsheet workaround is officially retired.