https://cleot.com/tags/revenue-operations/Recent content in Revenue Operations on Cleot: Marketing Attribution for SalesforceHugoen-usSat, 04 Apr 2026 00:00:00 +0000https://cleot.com/blog/real-cost-of-no-attribution/Sat, 04 Apr 2026 00:00:00 +0000https://cleot.com/blog/real-cost-of-no-attribution/<p>Marketing teams without attribution are flying blind, and revenue ops teams are the ones cleaning up the mess. Companies moving from last-click to multi-touch attribution typically discover that 20-30% of their budget has been going to the wrong channels (<a href="https://www.forrester.com">Forrester</a>, 2025). For a team spending $1M a year on marketing, that&rsquo;s $200K-$300K in misallocated spend. Every year.</p> <p>But the dollar figure only tells part of the story. The real cost shows up in the hours RevOps spends building manual reports, the pipeline forecasts nobody trusts, and the sales-marketing arguments that never get resolved.</p>