Attribution-Based Budgeting: Fund Channels That Convert

Sat, 04 Apr 2026 00:00:00 +0000

Marketing budgets flatlined at 7.7% of company revenue in 2025, and 59% of CMOs say they don’t have enough to execute their strategy (Gartner, 2025). When budgets aren’t growing, the only way to get more from marketing is to spend smarter. That’s where attribution-based budgeting comes in.

Instead of allocating budget by gut feel, historical precedent, or whatever channel the loudest voice in the room wants to fund, you let the data decide. Attribution tells you which campaigns generate pipeline and revenue. Budgeting follows.

Marketing ROI on Cleot: Marketing Attribution for Salesforce

Attribution-Based Budgeting: Fund Channels That Convert