About Cleot
Built by marketers who got tired of guessing.
Marketing teams spend millions on campaigns but can't prove what's working. We built Cleot to fix that.
Attribution shouldn't be this hard.
Every marketing team faces the same question in every pipeline review: which campaigns are driving revenue? The data to answer it already lives in Salesforce, but getting a clear answer means stitching together campaign members, opportunity contact roles, and revenue records across dozens of reports.
Most teams solve this with spreadsheets. Someone on the RevOps team spends hours every week pulling data, cross-referencing it, and building a report that breaks the moment a new campaign type gets added. The result? Budget decisions based on gut feel, not data.
We've been on both sides of that pipeline review. We built Cleot because the tools we needed didn't exist inside Salesforce, and the ones outside it were too expensive, too complex, and too disconnected from the CRM where the data already lived.
What you get on day one.
Up and running in minutes
Install the managed package, choose a model, see results. No implementation project.
Every model you need
Linear, First Touch, Last Touch, U-Shaped, Time Decay, plus custom. Switch between them anytime.
Nothing extra to buy
No data warehouse, no BI tool, no integrations. Works with what you have.
Your data stays in Salesforce
Same org, same permissions, same security. Nothing leaves your CRM.
A native Salesforce app that answers the question.
Cleot captures every campaign interaction and shows which campaigns generate pipeline and revenue. It runs inside Salesforce using native triggers, works with your existing campaigns, and installs in under five minutes.
Five attribution models come built in: Linear, First Touch, Last Touch, U-Shaped, and Time Decay. Need something different? Create your own. Attribution data shows up on every opportunity, and built-in reports make it ready for your next pipeline review.
No data warehouse. No external integrations. No six-month implementation. Just the answer to "what's working?" inside the CRM your team already uses.
Where we're headed.
Today, Cleot works natively inside Salesforce. We're building toward a future where every revenue signal, from every platform, connects back to the campaigns that matter.
Our roadmap extends beyond Salesforce. The goal stays the same: every marketing dollar accounted for, every revenue team knowing exactly which campaigns contributed to every deal.
